How to track Flash website performance?
It’s impossible to track site performance with a Flash site. There is no way to monitor click-through rates, page views, or page stickiness – the vital information that could help you repair the weaknesses of your site.
Activities on a Flash website can be measured
To measure users’ activities, you need an analytic tool such as Google Analytics that will track visitors throughout the site and monitor the performance of your marketing campaigns.
Since Flash is a movie with no real differentiation between pages like with an HTML format, how can visitor activity be monitored on this or any Web 2.0 rich online application using page tags for that matter?
Analytic tools
Page tags are a very accurate method of measuring site traffic with JavaScript, which determines the exact pages viewed by a user. This method also uses cookies, which records information about the user, including what searches they performed. Additional information can be included by the page tag as a parameter or name/value pair, and can be applied to a Flash site since the architecture of it has been build over HTML.
If you want to track more specific behaviour, you can add code inside Flash. For example, getURL(“javascript:urchintracker(‘some action or some section visited’)”). Analytic tools can then be used to monitor these specific actions and build probing reports on how users interact with your site.